Sales support is a "must have" application, finance is a "must have" application - how about BI? Business intelligence was up to recently a "must have" application only for large corporations. This is now changing. The new BI can deliver surprisingly useful results in minutes instead of months and for a fraction of price of the original solutions. Even smaller companies can now benefit from better understanding of the essential parameters of their business. And they learn fast that this information is worth the price of the BI. BI is thus on the best way to become another "must have" app of the SMEs.